First Farmers Executive Takes on Marketing Duties

COLUMBIA, Tenn. – First Farmers and Merchants Bank has assigned new duties to a long-time executive of the Columbia-based bank it was announced today.

R. Craig Holland, currently Williamson County president, has added director of marketing to his responsibilities.

“I have the utmost confidence in Craig to continue moving us in the right strategic direction,” T. Randy Stevens, chairman and CEO of First Farmers said.  “He has held a number of positions throughout our bank and has proven his deep understanding of our employees, our culture and our focus on providing customers superior products, service, advice and support across Middle Tennessee.”

Holland joined First Farmers & Merchants Bank in 2007 as Williamson County president, where he has overseen the bank’s successful expansion into Williamson County with two new locations opening since 2008.  Two years ago he led the planning and launch of the First Farmers Investment Services division, which he continues to manage.  In his expanded role, Holland will now also lead the bank’s in-house marketing resources in day-to-day planning, budgeting and communications.

Holland has over 30 years of banking experience in the Middle Tennessee area.  Active in the community, he served as past Board Chair for United Way of Williamson County, Tennessee and was named director emeritus in 2011. Holland also served as a trustee of the Tennessee Banker’s Association’s Southeastern School of Consumer Lending where he continues to teach each year.  In addition, he is a member of the Columbia State Community College Williamson County Development Committee.

He received his B.S. in Finance, an AA in Banking and a minor in Military Science from Western Kentucky University, Bowling Green, Kentucky.  He is also a graduate of the Kentucky School of Banking at the University of Kentucky, and the Graduate School of Banking at LSU in Baton Rouge, LA.

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